SignManager Blog

Nylex Plastics: An Icon Reborn

info@signmanager.com.au (SignManager) — Thu, 27 Feb 2020 04:03:19 GMT

A plastic company, barley silos and an inner-city location. The Nylex Clock has achieved icon status since it was erected on top of the No. 2 Silos of Richmond Maltings on Gough Street almost 60 years ago. Its social and historical significance to the State of Victoria is undisputed, but only recently was it re-illuminated. The Victorian Heritage Database outlines the Nylex sign as a double-sided sky-sign mounted on a cross braced frame of steel L-section angle, approximately 15 meters high. The sign itself consists of the words NYLEX PLASTICS and is crowned by an LED thermometer display/clock. The word NYLEX is formed by metal trough sans serif letters illuminated by single rows of light bulbs. The word PLASTIC is formed by metal shallow trough serif letters outlined in Neon tubing. The word Plastics is overlayed with Neon tube lettering, without backing, spelling EVERY TIME.

The Skipping Girl: More Than The Sum of Its Parts

info@signmanager.com.au (SignManager) — Tue, 18 Feb 2020 05:28:22 GMT

Scattered across Melbourne the lambent glow of a bygone signage renaissance has all but deteriorated. The Skipping Girl, with all of her iterations now over 80 years old, was once a landmark visual that shared the Melbourne skyline with other larger than life creations. Now, only the likes of Nylex, Victoria Bitter (which SignManager proudly look after), Slade Knitwear, and Pelaco remain. The National Trust, a body striving for the protection of heritage icons, is still fighting to preserve Skipping Girl amidst a sea of residential apartments suffocating her vibrancy. With the site now for sale, the Skipping Girl or “Little Audrey” emerges as vastly important, beyond the fact it was Australia’s first (and possibly last) large animated neon sign.

Digital signage in retail - why should you do it?

info@signmanager.com.au (SignManager) — Tue, 20 Nov 2018 00:50:30 GMT

A few years ago, having a retail digital signage strategy would mean a few screens placed randomly around your store, showing a static picture that had to be manually updated. Fast forward to today, and you’ll find modern technology showing engaging content, placed strategically to make the most of foot traffic through retail stores.

4 Strategies to Optimize your digital menu boards

info@signmanager.com.au (SignManager) — Mon, 19 Nov 2018 23:30:50 GMT

Static menu boards were once the typical form of promotion in restaurants and fast food outlets due to their easy implementation and maintenance, however we are seeing an increasing trend towards using digital menu boards – and for good reason. Digital menu boards allow the freedom of updating the menu items when needed, increased engagement and up-sell rate, reduced perceived wait time, and flexible content management either locally or by head office.

6 Tactics for a Successful Digital Signage Content Strategy

info@signmanager.com.au (SignManager) — Fri, 14 Sep 2018 01:04:57 GMT

It’s easy to get distracted with new technology and forget about the content strategy behind it all. However, the need to deliver focused messaging across your digital signage network is more important now than ever to your brand, as your audience is being saturated with messaging and advertising on a daily basis.

Why branding consistency is important for your signage

info@signmanager.com.au (SignManager) — Fri, 14 Sep 2018 00:52:37 GMT

Why is branding consistency important for signage? Signage represents your brand to your customers and is often the first contact they will have with you. If your business operates across a number of sites, stores or facilities, then your customers, staff and suppliers will value adherence to a set of brand standards. It makes your company look familiar, professional and builds trust.